Transit Systems 2022-09-08 2022-10-13

Chief Communications & Engagement Officer

Denver RTD
Denver, Colorado

Job ID: 144256
Job Status: Full-time

TransPro Executive Placement, leaders in public sector executive recruitment, is pleased to present the following opportunity:

Chief Communications & Engagement Officer

Description: Driving a proactive communications and engagement strategy for the premier mobility organization in the Denver region, the Chief Communications & Engagement Officer oversees all strategic communications, media relations, public relations, marketing, and community engagement for RTD. This socially poised, motivating team builder leverages creativity and problem-solving capability to drive a team of professionals delivering strategic, innovative communications always focused on RTD’s big picture. Developing, managing, and implementing a diverse portfolio of external and internal strategies, the Chief Communications & Engagement Officer works directly with RTD’s executive management team to deliver meaningful communication and engagement through authentic collaboration with regional stakeholders, the community, and RTD’s workforce and customers.

Salary Range: $215,000 to $250,000 annually


Why RTD: We make lives better through connections. Our team is made up of dedicated and qualified people doing extraordinary things to make the Denver metro area the best in the West. Our vision is to be the trusted leader in mobility, delivering excellence and value to our customers and community.

The Regional Transportation District provides public transportation in eight counties including all of Boulder, Broomfield, Denver and Jefferson counties, parts of Adams, Arapahoe and Douglas Counties, and a small portion of Weld County. As a public agency, we are dedicated to serving the public and providing for the transportation needs of over 3.08 million people located within 2,342 square miles. We take great pride in the delivery of a wide array of services, and are proud to be part of the productivity, progress, and passion of 40 municipalities.

Key Competencies & Characteristics:

  • Proven ability to develop and drive a communications and engagement culture that is proactive to the community, employees, and customers of RTD
  • Proven experience developing and managing communication and engagement strategies for internal and external audiences, with an emphasis on the value RTD delivers to customers and the community
  • Proven written and verbal communication skills
  • Proven experience to serve as RTD’s spokesperson and be the primary contact for the organization with media, the community, and stakeholders
  • Proven ability to engage and build relationships among broad and diverse segments of the community as well as with local and regional media outlets
  • Proven experience in the development of outcomes-based marketing and communications campaigns
  • Proven experience in the utilization of traditional media, web-based resources, innovative print, publication, advertising, social media, and digital platforms for effective communications and engagement
  • Proven ability to develop and drive a proactive public relations and media agenda
  • Demonstrated ability and passion for compelling storytelling about the impacts of transit in people’s lives and communities
  • Demonstrated experience in team building and organizational alignment to achieve measurable results in a communications and engagement focused team
  • Demonstrated experience in developing and implementing innovative approaches to communication and engagement strategies
  • Demonstrated experience in implementing and evaluating collaborative, diverse, innovative, and strategic approaches to improving customer care and customer engagement
  • Proven experience in developing processes and implementation of crisis related communication strategies

Key Initiatives:
The Chief Communications & Engagement Officer will collaborate with partners throughout RTD to deliver the following strategic initiatives in alignment with RTD’s recent Strategic Plan:
  • Develop and implement a public relations strategy for RTD
  • Develop and implement RTD’s strategy to showcase the value and benefits of RTD to the community
  • Enhance RTD’s engagement with diverse audiences
  • Enhance and develop internal communications among RTD employees
  • Develop and drive strategies to promote and enhance RTD’s brand in the community
  • Develop and promote customer service mindset throughout the RTD enterprise
  • Drive strategies to grow engagement via RTD’s social media platforms
  • Support RTD’s engagement with elected stakeholders
  • Develop and implement a plan to increase RTD’s revenue from advertising
  • Develop systems for receiving and managing requests from the community
  • Develop systems for managing and tracking customer feedback
  • Develop a crisis communication strategy
  • Collaborate with cross functional teams to better communicate internal programs and initiatives
  • Collaborate with cross functional teams to support external communications for RTD initiatives related to planning, safety, operations, equity, inclusion, and more

Essential Duties:
  • Serve as an integral member of the agency’s Leadership Team to ensure effective collaboration and integration of activities with other agency departments in pursuit of established success outcomes
  • Coordinate with the GM/CEO, members of the agency’s 15-member elected board of directors, and staff regarding interactions with the media
  • Demonstrate leadership in employee engagement and continuous improvement efforts
  • Direct the creation of a comprehensive media strategy to better position the agency in print, online and social media platforms
  • Determine and implement measures to support the agency’s strategic priorities, mission, vision, and values in concert with the agency’s board-adopted five-year strategic plan
  • Take action to advance the goals of the organization’s equal opportunity and small/disadvantaged/women-owned business enterprise plans

  • Bachelor’s degree in Communications, Public Relations, or related field (Master’s degree preferred)
  • Minimum of 10 years of experience in communications, public relations, or related
  • Minimum of 5 years of senior leadership experience
  • Experience working in a politically sensitive environment (Public Sector, Government, or similar industry experience preferred)


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Transit Job Listing - Chief Communications & Engagement Officer